Every dollar needs a source.

Slate treats every dollar as belonging to a source with ownership, status, notes, history, and reporting context.

Control layer

Integrated sources

Google Ads is the V1 core integration. Meta Ads and LinkedIn Ads are positioned as coming soon.

  • Google Ads in V1
  • Meta Ads coming soon
  • LinkedIn Ads coming soon
Control layer

Manual vendor sources

Manual spend sources keep the vendor spend that usually lives outside ad platforms under the same governance model.

  • G2
  • RetailDive
  • Agencies
  • Sponsorships
  • Newsletters
  • Content syndication
  • Events
  • One-off vendors
Control layer

Source ownership

Assign owner, status, notes, sync/import history, and recent changes so monthly reporting has accountable context.

Control layer

Why it matters

No more random spreadsheet tabs, lost vendor spend, or mystery numbers during monthly reporting.

Slate

Marketing spend ledger

Export-ready
Synced spend$42.8K
Manual sources12
Export statusReady

Spend sources

Governed
Google AdsSynced daily spend
$18,240
G2Manual vendor spend
$7,500
Agency retainerOwner: Marketing Ops
$12,000
Newsletter sponsorshipNeeds source review
$5,000

Recent correction

Reason logged
Corrected G2 May spend. Reason: final invoice replaced estimate.Actor, timestamp, old value, new value, and origin preserved.

Illustrative workspace with sample data

Make every marketing number defensible.

Bring imports, manual corrections, calculated metrics, audit history, and Google Sheets exports into one controlled workflow.

Start with your first source