Every dollar needs a source.

Slate treats every dollar as belonging to a source with ownership, status, notes, history, and reporting context.

Control layer

Integrated sources

Google Ads is the V1 core integration. Meta Ads and LinkedIn Ads are positioned as coming soon.

  • Google Ads in V1
  • Meta Ads coming soon
  • LinkedIn Ads coming soon
Control layer

Manual vendor sources

Manual spend sources keep the vendor spend that usually lives outside ad platforms under the same governance model.

  • G2
  • RetailDive
  • Agencies
  • Sponsorships
  • Newsletters
  • Content syndication
  • Events
  • One-off vendors
Control layer

Source ownership

Assign owner, status, notes, sync/import history, and recent changes so monthly reporting has accountable context.

Control layer

Why it matters

No more random spreadsheet tabs, lost vendor spend, or mystery numbers during monthly reporting.

Slate reconciliation workspace showing reviewed marketing records and variance details.

Make every marketing number defensible.

Bring imports, manual corrections, calculated metrics, audit history, and Google Sheets exports into one controlled workflow.

Start with your first source